.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, when accustomed to getting billions in financial backing yearly, have reared nearly $360 million until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That downturn is due to market concentration, enhanced governing pressures, and economic uncertainties.ADWEEK consulted with five VCs that remain to acquire adtech companies, despite these problems, regarding what they are actually trying to find and also what they stay clear of. Maybe unsurprisingly, these clients are actually targeting options in privacy-focused innovations as well as industry-specific regions such as connected television.